Why is the importance on collaboration being increasingly emphasized?

Collaboration is a type of work style where many people or organizations work together to solve common problems or to provide services. The importance of collaboration today is becoming even more important in terms of solving complex problems and being able to respond more flexibly to changes in the environment. Collaboration discussions are increasingly effective to minimize human and physical resources and provide comprehensive customer-centric services.

For modern enterprises, collaboration is more than just a ‘working together’ concept, you can say that it’s a smooth transition to intra-organizational collaboration when you achieve common goals and achieve results through collaboration.

Through collaboration, we can expect below effects.

  • You can look at problems not only from an individual’s point of view, but from an organizational point of view.
  • We can create synergy through cooperation to overcome the limitations of problem-solving capabilities.
  • In the course of communication for collaboration, you can come up with new ideas and share a common understanding of the problem.
  • Effectively increase productivity via information sharing and communication in a group.
  • Customer centric service is provided that improves customer interaction.

True collaboration requires a set of tools from digital collaboration applications.

To enjoy the above-mentioned benefits from collaborations, companies are creating an in-house culture for collaboration to expand its usage with great success. Collaboration has become more important than ever, especially in today’s organizational environment, where virtual organization, flexible work, and mobility of employees are becoming common.

However, top-down instructions to expand a collaborative culture or the simple repetition of slogans alone can’t be expected to establish true collaboration within the organization. In addition to the various efforts associated with the culture of the organization, a collaborative digital workplace can only be implemented and completed when the work process is natural with digital collaboration tools such as unified communication solutions.

Unified Communications provides various features for digital collaboration.

Unified Communications (UC) refers to utilizing e-mail, voice messaging as well as video conferencing by combining all the possible solutions into a unified platform for maximum efficiency in operation and management of the solution. Corporations can increase the quality of the organizations collaboration to another level by utilizing various features from a UC solution.


1. Unified Presence

Users through collaboration can see the presence of their co-workers using the real time data traffic signals providing them the ability to communicate in real time saving time and money. Using the presence in conjunction with the mobile client and office IP phones double its usability.


2. Video calling and conferencing

Video call and conference functions allow simple business collaboration anytime, anywhere. From 1:1 to multi-lateral, diverse forms of conferencing can be carried out. With an e-mail invites, attendees can easily add to their schedule an upcoming video/conference call. This can drastically reduce time and cost for face-to-face offline meetings and will allow businesses to focus on other important tasks that need to have a higher priority.


3. Click Call

No need to memorize or write phone numbers down, since you can simply drag your mouse across the phone number from the web page, you’re on your PC to make your daily operations faster and more hassle free.


4. Instant Messaging

Unified communications solutions typically offer a variety of instant messaging capabilities. This allows simple communication and can be done without a voice call, and if the user is offline you can leave a message so that business can be processed immediately upon their return to the online state.


5. Collaboration tools

Users can use a variety of collaboration tools during the communication process. File sharing, program sharing, remote monitoring, and recording functions are all available, and business collaboration can be even more effective when using presentation mode or white board functions during the video conference.


6. Mobile Client

The use of a mobile client enables seamless communications even in times of traveling or remotely working. Nearly all the features can be utilized on a mobile client for utilizing real-time presence, video conferencing and other various means of collaboration.


7. Office terminal control

Whether you are using a unified communications client or IP terminal they can be synchronized for remote control to provide a higher level of service for business collaboration.


8. Integration to other applications

Integration to other value adding applications can expand the usability and will surely improve the customer interaction. For example, you can synchronize Microsoft Outlook’s address book and schedule with the directory of unified communications users and have a Customer Management System (CRM).


Find more information on Ericsson-LG Enterprise unified communications solution.