Openness is one of key elements of modern communication platforms.
What do we mean when we talk about openness? At Ericsson-LG Enterprise, it means making our iPECS Cloud APIs and SDKs available to developers. Openness encourages innovation and the development of new features and applications. Our open APIs enable third-party developers to build new tools and applications that enhance the user experience for more businesses around the world. Every business has different needs, and providing them with the tools to make their own success using our platform is important to us.
Thanks to Openness, our platform integrate with other business applications, such as CRM, ordering systems, vertical applications and social media platforms. This allows users to access all their communication channels in one place and enables seamless communication across different platforms.
Businesses are changing all the time. Openness enables integrations with a huge variety of other applications, allowing organizations to keep working with the best platform for them, while meeting changing requirements.
APIs are the center of the openness for communication platforms.
APIs (Application Programming Interfaces) are crucial for realizing the openness of unified communications platforms. APIs enable third-party developers to build applications that can interact with the UC platform and access its services. This allows developers to extend the capabilities of the UC platform, customize it to meet the specific needs of their organization, and integrate it with other applications and platforms. This benefits organizations by streamlining communication processes, reducing costs, and increasing productivity.
APIs are essential in UC because they allow different applications and services to share information and functionality. Customers’ needs vary widely: some customers may want more robust analytics, while others may want to integrate with their current management system. Since APIs enables third party developers to add functionalities and integrations on top of the existing UC service this allows customers to fill in exactly the gaps they felt were missing.
Ericsson-LG Enterprise’s iPECS seeks openness.
All of Ericsson-LG Enterprise’s iPECS platforms have been designed with open architecture. We have been providing APIs and SDKs to help our customers to get more value from integration. We support customers with essential systems such as communication clients, vertical applications, business information and provisioning, ordering and more.
For example, an API can be used to integrate a UC platform with a CRM system. This integration allows users to access customer information, call history, and communication logs from within the UC platform, making it easier to manage customer interactions.
In fact, one of our global partners leverage APIs of iPECS Cloud to provide services linked with ChatGPT and Google G-Suite. By doing this, the partner was able to enrich their existing UCaaS solution and deliver a range of new functionalities to customers.
Ericsson-LG Enterprise UK partner Pragma, supported by software developers Cosoft have already put open API to good use. Pragma and Cosoft leverage an API that enables embedding chat, voice, and video functionalities using WebRTC.
“Other than WebRTC enabling a smoother, simpler experience, adding that video capability is crucial in itself. Especially in use cases where organizations have close relationships or high-value purchases – seeing someone on video is becoming increasingly important.” – Will Morey, Pragma CEO.
These are just a few examples of how APIs can be used in iPECS Cloud. The possibilities for integrating different applications and services are endless, and APIs play a key role in making these integrations possible.
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