The journey of leading corporations for digital transformation already began a long time ago.
A global consulting group, A.T. Kearney defines digital transformation as a corporate activity that pursues a distinctively enhanced competitiveness on its current business by preemptively adapting to the major momentums from a dramatical shift in entrepreneurship settings, which are brought by cutting edge technologies as mobile, cloud, big data, AI, IoT and the like, or to newly revolutionize its business model to bring about the new growth model through the similar technological breakthrough. In other words, the core of digital transformation is on the action of a corporate’s autonomous adoption to the technical advantages that its pace and effect can be fully optimized, prolonging the competitiveness of an institution.
With corporations bringing new emerging digital innovation and making numerous new technologies introduced to the market popular by quickly making them a common everyday feature. Nowadays the trend allows companies to apply and deploy digital technologies easier and cheaper. It’s a phenomenon that is seen to be identical in the business communications market as well. As cloud solutions become the new normal, many efforts are made on applying the new technologies, as big data and AI to the conventional communications solution.
All means in communications will be unified in a single platform.
Unified Communications (UC) represents all means of communications including phone calls, e-mail, messaging, as well as video conferencing system, unified in a single platform efficiently operated and managed. UC makes network equipment, software, and terminals seamlessly unified, structuring all communication system in a single operating system. Commonly, UC is to support applications of IP phones, Instant Messaging (IM), Real-time presence, E-mail, Voice or Video conference, file or screen sharing and the like. Through these features, various communication and collaboration are made available from one on one to multilateral.
In addition, UC solutions support PC’s, tablet’s, smartphones and more. Multi device support surely expands the boundaries of personal and professional communications for in and out of office, anywhere anytime and on any device allowing the same user experience. Collaboration and communication among colleagues will be close to the on-line office environment.
Why would UC be an important part of your digital transformation strategy?
Through digital transformation strategy, a corporation can adapt to the latest digital technology, reduce operating cost by combining digital technology to the existing physical layer, increase flexibility and agility of the business, and can create value by cultivating a new profit model. The UC deployment can be crucially important to achieve the above objectives.
Digital Workplace establishment
Through UC deployment, a corporation can structurally organize and unify their means of communication under one platform and that can establish the fundamental infrastructure of a digital workplace for a radical change and modernization of the business process. From IP phones to IM, e-mail, voice or video conference and more, all are to be operated in a single platform, regardless of the physical location of an employee, the same settings will be provided for the work performance. The workforce in the digitalized working environment can easily establish a workflow of their own to be able to solely concentrate for a greater working performance.
Securing business flexibility and agility
When changes happen in unpredictable ways corporations of today must be able to allocate their available resources rationally and accordingly to the circumstances. By utilizing UC, the initial investment for a communications solution can be optimized and become an agile and flexible way to change one’s working environment by promptly restructuring its business communication infrastructure accordingly to the fickle demands constantly changing by the market or targeted customer segment. Moreover the bill for calling, IT management, business traveling and those of related business costs can be visibly saved with UC solutions which gives new opportunities to invest on other core areas of the business.
Corporate efficiency and collaboration capacity enhancement
By installing and using UC, the work process can be built on a new logical and efficient way which will promote better team project results. All employees in the corporation will be able to benefit from the various collaboration tools for easier, real-time communications. Multi-lateral conference by voice or video, group chatting, file sharing. All the various means of collaboration promotes a faster and clearer information sharing for precise decision making. Especially for virtual organizations where flexible working can now be a viable option in the modern days where mobility is emphasized. These are realistic solutions and are becoming a fashion through the use of UC operation that are directly connected to the corporate performance.
Incremental Customer Experience improvement
Dramatically increase and improve your customers’ experience, within the organization, from the moment customer requests are received, by allocating the best fit agent for each call through real-time presence and with the relevant past performance and records. The corporate grade infrastructure will be available to fully support the situation on site that can elevate the qualities of the customer service. The viable options can be optimized for your business process. Customer Relationship Management (CRM) tools, for an example, can be integrated to the communications platform for a smoother and greater quality in providing the best services for the customer experience.
Ericsson-LG Enterprise will be your trusted partner for your digital transformation journey. Click here for more detail on iPECS communications solution.
