On Tuesday 22nd of June, we hosted the fifth iPECS Insights Forum of 2021. These monthly webinars help us share important information with our community of partners and are designed to be informative, interactive and inspirational.

Partners were welcomed to June’s presentation by Peter Williamson, known fondly as Willow, from Aria Technologies. June’s edition of insights was designed to shine a light on the how Aria’s recent strategic approach have led to success in an increasingly crowded Australian market. This approach was centered around one specific policy, that voice is still the killer application.

Willow explained that the Australian communication market has been becoming increasingly saturated with many competitors attempting to access the growing collaboration market. Prioritizing an unbeatable voice solution has allowed Aria to thrive despite this.

Willow emphasized that the situation faced by businesses over the past year and a half is a perfect storm of physical and business difficulties. This has led to the creation of many interesting markets, all of which need a reliable voice solution due to the acceleration of digital transformation caused by Covid19.

This includes the SMB market, many of whom are struggling right now, but can still make use of a flexible, low cost OPEX solution. In contrast to this are mid-market business who are thriving in the new normal, these teams also benefit from an OPEX model but require more flexibility and advanced collaboration solutions, as well as CRM integrations.

Aria identified three key drivers that allowed them to make iPECS services essential within their market. These are the need for scalability, reliability and cost-effectiveness. No matter how effectively a business is performing during the pandemic, these three areas needed to be addressed.

In the global market a new normal is emerging. Businesses need to be able to work with more agility whilst maintaining high professional standards. This where a platform like iPECS Cloud is more effective than other collaboration services. Willow explained that iPECS solutions allow for great business continuity and remote working, but still facilitate crucial features such as Contact Centre and Reporting Solutions, unlike many other rival solutions in the Australian market.

Australia’s Covid19 situation has reinforced the need for agile businesses. Outbreaks mean that businesses in major cities need to adopt remote working at very short notice, but they need to prioritize security while they do so. This is another area where the iPECS portfolio can help teams to thrive.

Aria have selected four quadrants that focus on when developing their voice solution. This has allowed them to provide businesses with outstanding communications, no matter the circumstances surrounding covid. These are communication, collaboration, connectivity and continuity. Addressing these four quadrants allows customers to work effectively and with peace of mind in any situation. A combination of these services allowed Aria to fulfil the three key drivers mentioned previously.

The services included in the iPECS portfolio made this strategy achievable for Aria. Businesses who previously only worked with on-premise systems, were more inclined to adopt cloud communications as they were impressed by the continuity and collaboration benefits.

Aria’s innovative approach has allowed us here at Ericsson-LG Enterprise to develop our product portfolio and digital transformation services around the globe. As such, we’d like to say a huge thank you to Willow and the team for both their informative webinar and for the excellent work that they do.

The next iPECS insight session will be hosted in July. We hope to welcome you then to share your thoughts and learn from our industry experts.

“iPECS insights is a forum where we can collaborate, share ideas and learn best practices to drive success and growth of the iPECS brand and portfolio globally. We will invite subject matter experts to lead each of the iPECS insights sessions which will last for no more than 2 hours and cover a range of technical and marketing focus areas.”